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| Benefits | ||||||
| The Fundamental Argument for Smart Tanning | ||||||
| So much rhetoric surrounding the concern over ultraviolet light exposure has clouded what can and cannot be said scientifically about sunlight and tanning. Our major concern is this: The industries which profit from creating hysteria about sun exposure have overstated the risks involved with tanning and have denied that there are any benefits of regular sun exposure. We believe wholeheartedly that some concern about sun exposure is legitimate. People do need to be conscious of their sun safety habits. But that message is lost in the current atmosphere of market- driven paranoia about sunshine. Fear of the sun is a $5 billion industry, and much of the hype about this issue is driven by two misplaced agendas: | ||||||
| 1) FINANCIAL GAIN. The pharmaceutical and cosmetics industries have inundated us with the message that sunscreen should be worn daily in any climate, watching their sales skyrocket in the process. Sunscreen is a good product and has an intelligent use in the fight against sunburn, but the marketing message delivered by the companies has distorted what the facts actually say about the proper usage of sunscreen. | ||||||
| 2) BELIEF THAT THE PUBLIC CAN'T HANDLE THE TRUTH. Some lobbyists are promoting the absolute stance that ANY sun exposure is bad for you, believing that the public cannot properly figure out how to define intelligent moderation. They figure that preaching sun abstinence is easier than teaching the abstract concept of sunburn prevention, which may be misinterpreted by some as blanket acceptance that tanning and even burning is okay. But there's a flaw in that thinking. In reality, we have observed in the past 10 years that sun abstinence only makes people more likely to sunburn when they inevitably do go outdoors. It appears that teaching sun abstinence is elevating the incidence of sunburn, a conclusion supported by analysis of the dermatology industry's own statistics. In contrast, the professional indoor tanning industry is concentrating on finding practical ways to teach tanners and non-tanners how to enjoy outdoor life intelligently and avoid sunburn. That is our bottom line, and it's working. | ||||||
| WE'RE PART OF THE SOLUTION NOT PART OF THE PROBLEM | ||||||
| In reality, the professional indoor tanning salon industry is part of the solution not part of the problem in the ongoing battle against sunburn and in teaching people how to identify a proper and practical skin care regimen. Our position on this issue is greatly misunderstood in the mass media today. The information in this kit should show you clearly where we stand on the issues and provide you with the facts that support our positions. What's more, we'll show you how anti- sun critics have twisted the facts to paint a distorted picture of the issues. | ||||||
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| home | locations | mystic tan | orbit bed | lotions | about us | feedback | benefits | research | Copyright
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